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Erotic catfood? (naughty post – don’t read if you’re easily offended)

Do I have a dirty mind, or are the folks at Swedish Purina having a laugh?

pussi - as good as it looks

Pussi catfood’s marketing campaigns are rife with double entendres. A few years ago Purina ran a Pussi catfood promotion on Swedish TV, in which people could send in a number of Pussi labels and receive a free Pussi alarm clock. I remember the bubbly female voice-over, urging people to send in their labels:

“Now you can wake up with Pussi every morning!”

Please say it’s not just me…

On the Pussi website ( the menu sections read (translated to English):
Who is Pussi?
Pussi’s favorite food
Pussi’s fun stuff And finally,
Your Pussi


On the website there is also a game, the instructions of which read “Click on Pussi’s mouse and have fun!” Innocent enough unless you know that “mouse” in Swedish (mus) is a cute euphemism for a woman’s private parts.

My playful side hopes that it’s not just my dirty mind, and that Purina knows very well what they are doing. Can you imagine being in the workgroup tasked with coming up with new Pussi campaigns? I wonder if they’re hiring…

[Photo scanned by the unquenchable Janne Stark, whose cat loves Pussi.]

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+ Comment by Laurie Monk
2007-04-14 23:17:10

I think the words some it up…and my cats would agree…it tastes as good as it looks…it looks like shite…QED….my cats won’t touch it.

+ Comment by Rob
2007-04-14 23:53:49

Whaha, hilarious…
It’s good to be not in such a workgroup, haha ;-)
Though for them, it’s the trick about how far they can go and to get some reward (that people talk about it) through those double-meanings. This one goes quite far, but they definitely reached their target with this ‘Erotic catfood’, I guess…

Thanks for the smile.
Cheerio, Robbo

+ Comment by Mps
2007-04-15 00:30:02


Very funny!

Here in Brazil we have some campaigns with erotic appeal but nothing like that! :D

+ Comment by Robottony
2007-04-15 03:58:44

I want to live in Sweden :)

+ Comment by Juan
2007-04-15 07:48:50

Mmm I think I’ll save the 3843 jokes I had in mind…

But could you upload a picture of the Pussi alarm clock? ;)

+ Comment by Sierra Burke
2007-04-15 08:10:03

there is so much to say to that that i just won’t say any of it…. lol.

…hahaha… lol.

… yeah. lol is good. wow. hahaha.

+ Comment by JoeJoe
2007-04-15 12:00:21

*falls over from laughter*

We have a chain of supermarkets over here called “Richie’s” who donate a lot of their profit back to the community. Their slogan is “Richie’s – Where the community benefits”.
They soon opened up liqueur stores as well, with the slogan “Richie’s liqueur – Where the community benefits”

I think at times, people just don’t think through what the advertising’s second meaning could be…. hehe

+ Comment by Martin Nicholas
2007-04-15 16:25:49

Ha ha ha LOL ouch,Im laughing so hard it hurts :D

+ Comment by Lorinator
2007-04-15 18:35:51

Glad y’all liked it. Had to do something to counteract the negativity of the past few days.
Juan, I have searched for a photo of a pussi väckarklocka but haven’t found one. Pussi is never on my shopping list (I don’t have a cat) so I couldn’t send away for one during the campaign.

+ Comment by Sylvain
2007-04-15 20:34:39

Marketing companies always say “oh nooooo, there’s nothing like this in our messages !” Ah, ah ! Who do they think we are ?
Ok, I go, I got a pussy to feed. What ? What do you think I’m telling about ? ;-)

+ Comment by Maarten (aka Icey)
2007-04-15 21:27:22


short for.. a dirty mind is a joy forever.

And seriously.. a lot of designers and other creative people have one of those.. really. There’s plenty of hidden things around everywhere if you know what to look for

+ Comment by Kristof
2007-04-15 23:24:32

Seriously, even naming your catfoodbrand “Pussi” is a suicidal thing to do …

+ Comment by EccentricSiren
2007-04-15 23:50:59

I noticed it too, but then, I do have a somewhat dirty mind.

+ Comment by LadyLau
2007-04-16 11:27:01

I agree with Kristof here, on the other hand, they’re sure to get people laughing about their commercials everytime…

+ Comment by Appelmoes??
2007-04-16 12:32:48


+ Comment by Joop B
2007-04-17 08:39:29

omg…too bad I’m having stomache-muscle aches right now or I’d really be howling right now…I agree, to good to pass on…

Ever thought of becoming a writer? Seriously?!

+ Comment by Janne Stark
2007-04-17 16:07:57

Well… I won’t even mention in Sweden we have a cookie brand called… PRICKS!!! (woops, I di mention it…) Yes, it’s true. It’s even in gig letters on their trucks! I can think of a million jokes here, to…

+ Comment by Mike
2007-04-18 05:32:52

I take back what I wrote on the other post.. THIS is the funniest thing I’ve seen all week!
Hey, they should bring this to America.. maybe do a promotion tie-in with Hooters restaurants?

+ Comment by Lorinator
2007-04-18 21:49:01

LOL @ Pricks — I must procure a box for esoteric erotica museum here at Castle Anthrax.

Joop, I do like writing, but am a total hack. For REAL funny try Scott Adams (Dilbert blog), Cecil Adams (The Straight Dope), or Dave Barry. They rule.

+ Comment by Kristof
2007-04-19 08:49:35

ZOMG! What if you put those cookies in with the catfood?

+ Comment by Janne Stark
2007-04-19 14:05:22

Kristof: As long as you don’t do it in a public place, I guess it would be ok ;-)

…who recently passed a Swedish beach/camping place with a funny sign… BAD CAMPING… yepp, BAD= beach/bath in Swedish

+ Comment by JP Stratoblogster
2007-04-19 19:26:58

Hopefully it doesn’t contain any Chinese contaminated wheat gluten. Already enough bad pussi going around…

2007-04-20 19:11:55

[...] Erotic catfood? (naughty post – don’t read if you’re easily offended) from Play Like a Girl [ who you should read right now because she is featuring more wacky Swede products like ‘SPUNK’ and ‘Plopp’ and ‘Pricks’!!! ] [...]

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