Erotic catfood? (naughty post - don’t read if you’re easily offended)
Do I have a dirty mind, or are the folks at Swedish Purina having a laugh?

Pussi catfood’s marketing campaigns are rife with double entendres. A few years ago Purina ran a Pussi catfood promotion on Swedish TV, in which people could send in a number of Pussi labels and receive a free Pussi alarm clock. I remember the bubbly female voice-over, urging people to send in their labels:
“Now you can wake up with Pussi every morning!”
Please say it’s not just me…
On the Pussi website (www.pussi.nu) the menu sections read (translated to English):
Who is Pussi?
Pussi’s favorite food
Pussi’s fun stuff And finally,
Your Pussi
*snort*
On the website there is also a game, the instructions of which read “Click on Pussi’s mouse and have fun!” Innocent enough unless you know that “mouse” in Swedish (mus) is a cute euphemism for a woman’s private parts.
My playful side hopes that it’s not just my dirty mind, and that Purina knows very well what they are doing. Can you imagine being in the workgroup tasked with coming up with new Pussi campaigns? I wonder if they’re hiring…
[Photo scanned by the unquenchable Janne Stark, whose cat loves Pussi.]
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I think the words some it up…and my cats would agree…it tastes as good as it looks…it looks like shite…QED….my cats won’t touch it.
Whaha, hilarious…
It’s good to be not in such a workgroup, haha
Though for them, it’s the trick about how far they can go and to get some reward (that people talk about it) through those double-meanings. This one goes quite far, but they definitely reached their target with this ‘Erotic catfood’, I guess…
Thanks for the smile.
Cheerio, Robbo
Huahuahuahuahuahuahua!
Very funny!
Here in Brazil we have some campaigns with erotic appeal but nothing like that!
I want to live in Sweden
Mmm I think I’ll save the 3843 jokes I had in mind…
But could you upload a picture of the Pussi alarm clock?
there is so much to say to that that i just won’t say any of it…. lol.
…hahaha… lol.
… yeah. lol is good. wow. hahaha.
*falls over from laughter*
We have a chain of supermarkets over here called “Richie’s” who donate a lot of their profit back to the community. Their slogan is “Richie’s - Where the community benefits”.
They soon opened up liqueur stores as well, with the slogan “Richie’s liqueur - Where the community benefits”
I think at times, people just don’t think through what the advertising’s second meaning could be…. hehe
Ha ha ha LOL ouch,Im laughing so hard it hurts
Glad y’all liked it. Had to do something to counteract the negativity of the past few days.
Juan, I have searched for a photo of a pussi väckarklocka but haven’t found one. Pussi is never on my shopping list (I don’t have a cat) so I couldn’t send away for one during the campaign.
Marketing companies always say “oh nooooo, there’s nothing like this in our messages !” Ah, ah ! Who do they think we are ?
Ok, I go, I got a pussy to feed. What ? What do you think I’m telling about ?
ADMIAJF
short for.. a dirty mind is a joy forever.
And seriously.. a lot of designers and other creative people have one of those.. really. There’s plenty of hidden things around everywhere if you know what to look for
Seriously, even naming your catfoodbrand “Pussi” is a suicidal thing to do …
I noticed it too, but then, I do have a somewhat dirty mind.
I agree with Kristof here, on the other hand, they’re sure to get people laughing about their commercials everytime…
ROFLMAO!
omg…too bad I’m having stomache-muscle aches right now or I’d really be howling right now…I agree, to good to pass on…
Ever thought of becoming a writer? Seriously?!
Well… I won’t even mention in Sweden we have a cookie brand called… PRICKS!!! (woops, I di mention it…) Yes, it’s true. It’s even in gig letters on their trucks! I can think of a million jokes here, to…
http://www.tradera.com/Pricks_kakburk_i_plat_med_genomsynlig_framsida-auktion-35020644
I take back what I wrote on the other post.. THIS is the funniest thing I’ve seen all week!
Hey, they should bring this to America.. maybe do a promotion tie-in with Hooters restaurants?
LOL @ Pricks — I must procure a box for esoteric erotica museum here at Castle Anthrax.
Joop, I do like writing, but am a total hack. For REAL funny try Scott Adams (Dilbert blog), Cecil Adams (The Straight Dope), or Dave Barry. They rule.
ZOMG! What if you put those cookies in with the catfood?
Kristof: As long as you don’t do it in a public place, I guess it would be ok
Janne
…who recently passed a Swedish beach/camping place with a funny sign… BAD CAMPING… yepp, BAD= beach/bath in Swedish
Hopefully it doesn’t contain any Chinese contaminated wheat gluten. Already enough bad pussi going around…
[...] Erotic catfood? (naughty post - don’t read if you’re easily offended) from Play Like a Girl [ who you should read right now because she is featuring more wacky Swede products like ‘SPUNK’ and ‘Plopp’ and ‘Pricks’!!! ] [...]